Partners in Promotion Toolkit

We look forward to your participation in the 2018 National Principals Conference™! In order to ensure you have the best audience possible, we encourage you to use the tools below to announce and promote your presence as well as invite your networks.

 General

Conference Blurb

IT’S ABOUT LEADERS, NOT LEVELS
The 2018 National Principals Conference is a national conference to unite K–12 school leaders for three days of meaningful collaboration—leading to lasting connections that will empower your leadership for years to come. Come to Chicago, July 11–13, 2018, to build capacity, work together to achieve outcomes, and get access to world-class thought leaders and successful practicing principals. Visit www.principalsconference.org for details.

Strand Blurb

CUSTOMIZE YOUR CONFERENCE EXPERIENCE
At the 2018 National Principals Conference, get ready to make the conference your own. With three session strands to choose from—Leading Learning, Building Culture, and Designing the Future—you will hear more than just theory. You’ll get detailed insights you need to strengthen your leadership skills, create an inclusive community, and evolve your practice. Come to Chicago this July 11–13 for a completely different learning experience for school leaders across the K–12 continuum. Learn more at http://www.principalsconference.org/.

Thought Leaders Blurb

INSIGHT INTO ENACTING REAL CHANGE AT YOUR SCHOOL
At the 2018 National Principals Conference, thought leaders will share their unique knowledge and experiences to leave you re-energized for the next school year. Scott Kaufman, Adolph Brown, and our panel of practicing digital principals—William Ziegler, Dwight Carter, and Carrie Jackson—will show you how to be creative, take courageous action, and maintain an entrepreneurial mindset at your school. Learn from them and other accomplished leaders in education at this national conference for K–12 school leaders July 11–13 in Chicago, IL. More information about this groundbreaking conference can be found at http://www.principalsconference.org/.

Promotional Video

Embed this video on your own site by copying this code: <iframe width="560" height="315" src="https://www.youtube.com/embed/kb_xQjnxB-w" frameborder="0" gesture="media" allowfullscreen></iframe>

Logos

 Speakers

Social Media Posts

FACEBOOK

  • I’m looking forward to speaking about [INSERT TOPIC] at the @NationalPrincipalsConference in Chicago. I hope all principals will join me in connecting with great leaders from across the country. #NPC18 [LINK TO SESSION PAGE]
  • I am honored to be speaking at the @NationalPrincipalsConference July 11–13 in Chicago. I look forward to joining thousands of principals and assistant principals from elementary, middle level, and high schools who know the importance of staying current, connected, and equipped for leadership. #NPC18 [LINK TO SESSION PAGE]
  • Join me at the @NationalPrincipalsConference this July in Chicago where I’ll be speaking about [INSERT TOPIC]. Register now! #NPC18 principalsconference.org/register/

TWITTER

  • Looking forward to speaking about [INSERT TOPIC] at #NPC18 with K–12 principals from across the country: [LINK TO SESSION PAGE].
  • I will be speaking about [INSERT TOPIC] at #NPC18. Make sure you check out my session! [LINK TO SESSION PAGE]
  • School principals & leaders—join me at @PrincipalsConf in Chicago. Register today: principalsconference.org/register/ #NPC18

INSTAGRAM

  • I’m looking forward to speaking about [INSERT TOPIC] at the 2018 National Principals Conference in Chicago. I hope all principals will join me in connecting with great leaders from across the country. #NPC18 [LINK TO SESSION PAGE IN BIO]
  • I am honored to be speaking at the National Principals Conference July 11–13 in Chicago. I look forward to joining thousands of principals and assistant principals from grades K–12 who know the importance of staying current, connected, and equipped for leadership. #NPC18 [LINK TO SESSION PAGE IN BIO]
  • Join me at the 2018 National Principals Conference this July in Chicago where I’ll be speaking about [INSERT TOPIC]. Register now! #NPC18 [LINK TO REGISTRATION PAGE IN BIO]

LINKEDIN

  • I will be speaking about [INSERT TOPIC] at the 2018 National Principals Conference, where K–12 principals will gather to connect and learn from top education experts. Make sure you check out my session! [LINK TO SESSION PAGE]
  • I’m honored to be speaking at the 2018 National Principals Conference in Chicago this July. I’m excited to join thousands of principals who know the importance of staying current, connected, and equipped for leadership. Read more about my session and others here. [LINK TO SESSION PAGE]
  • Join me at the 2018 National Principals Conference in Chicago July 11–13. I’ll be speaking about [INSERT TOPIC]. Register today, I hope to see you there! principalsconference.org/register/

Note: You may share your social posts before the session information is posted. Here are other links you can include in your posts:

Registration: http://www.principalsconference.org/register/
Exhibit & Sponsor: http://bit.ly/2bRE0WH
Homepage: principalsconference.org

Sample Invitation Email

SUBJECT LINE: Join me at the 2018 National Principals Conference

Dear [INSERT FIRST NAME],

I am excited to announce that I will be speaking at the 2018 National Principals Conference, happening in Chicago this July 11–13. My session, [INSERT SESSION TITLE], will be discussing [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION]. I would like to invite you to attend my session on [INSERT SESSION DATE] as well as take advantage of this unique conference.

This conference brings together K–12 school leaders to open up a dialogue about issues that impact all grade levels. This rare collaboration will provide an unrivaled opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

I encourage you to register now by visiting the National Principals Conference website at www.principalsconference.org.

I hope to see you in Chicago this July 11–13!

Sincerely,

[INSERT NAME]
[INSERT CONTACT INFORMATION]

Sample Press Release

[INSERT SPEAKER NAME] to Speak at National Conference for K–12 Principals

[City] – [INSERT ORGANIZATION/SCHOOL] announced today that [INSERT SPEAKER NAME], [INSERT SPEAKER TITLE], will speak to school leaders from across the country at the 2018 National Principals Conference—an unrivaled conference for K–12 school leaders. The conference will take place this July 11–13 in Chicago,IL.

[INSERT SPEAKER NAME]’s session, INSERT SESSION TITLE], will discuss [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION]. This issue is important to the education community because [DESCRIBE ISSUE’S IMPORTANCE] and [INSERT SPEAKER NAME] has [EXPLANATION OF HOW SPEAKER HAS WORKED ON THIS ISSUE IN THE PAST].

[INSERT BRIEF BACKGROUND/BIO OF SPEAKER]

When school leaders unite with peers across the education continuum, all students benefit. At the 2018 National Principals Conference, school leaders will connect with peers from all levels, learn from each other’s collective experiences, and cultivate relationships that will last well beyond the conference.

School leaders interested in attending the National Principals Conference can register at www.principalsconference.org.

###

About [INSERT ORGANIZATION/SCHOOL]

[INSERT ORGANIZATION/SCHOOL BOILERPLATE DESCRIPTION]

About the 2018 National Principals Conference

This national conference for K–12 school leaders will be three days of authentic collaboration—leading to a deep understanding of the issues all school leaders face and how they can work together to shape the trajectory for student success. No matter where they are on their education journey, this conference can take them where they want to go.

Press Contacts:

[INSERT CONTACT NAME], [INSERT CONTACT TITLE]
Phone: [INSERT CONTACT PHONE NUMBER]
Email: [INSERT CONTACT EMAIL]

Sample Newsletter Copy

[INSERT SPEAKER NAME] to Speak at National Conference for K–12 Principals

[INSERT SPEAKER NAME], [INSERT SPEAKER TITLE], will speak to school leaders from across the country at the 2018 National Principals Conference—an unrivaled event for K–12 school leaders. The conference will take place this July 11–13 in Chicago,IL. [INSERT SPEAKER NAME]’s session, INSERT SESSION TITLE], will discuss [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION].

When school leaders unite with peers across the education continuum, all students benefit. At the 2018 National Principals Conference, school leaders will connect with peers from all levels, learn from each other’s collective experiences, and cultivate relationships that will last well beyond the conference.

School leaders interested in attending the National Principals Conference can register at www.principalsconference.org.

 Exhibitors

Social Media Posts

FACEBOOK

  • I’m looking forward to being at the @NationalPrincipalsConference in Chicago this July. I hope all attending school leaders will visit me at [INSERT EXHIBIT BOOTH NUMBER] to see what [INSERT COMPANY] is all about. #NPC18 principalsconference.org
  • I am excited to be exhibiting at the @NationalPrincipalsConference July 11–13 in Chicago. Come visit me at booth [INSERT BOOTH NUMBER]! #NPC18 principalsconference.org
  • Join me at the @NationalPrincipalsConference this July in Chicago where I’ll be on the exhibit floor at booth [INSERT BOOTH NUMBER]. Register now! #NPC18 principalsconference.org/register

TWITTER

  • Looking forward to @PrincipalsConf this July. Principals, visit booth [INSERT BOOTH NUMBER] to learn more! principalsconference.org #NPC18
  • Honored to be at @PrincipalsConf 7/11–13 in Chicago. Come visit my booth [INSERT BOOTH NUMBER] to see [INSERT INFO ABOUT COMPANY]. principalsconference.org #NPC18
  • School principals & leaders—join me at @PrincipalsConf in Chicago at [INSERT BOOTH NUMBER]. Register today: principalsconference.org/register/ #NPC18

INSTAGRAM

  • I’m looking forward to being at the 2018 National Principals Conference in Chicago this July. I hope all principals will visit me at [INSERT EXHIBIT BOOTH NUMBER] to see what [INSERT COMPANY] is all about. #NPC18 [LINK TO NPC EXHIBITOR MAP IN BIO]
  • I am excited to be exhibiting at the National Principals Conference July 11–13 in Chicago. Come visit me at booth [INSERT BOOTH NUMBER]! #NPC18 [LINK TO NPC EXHIBITOR MAP IN BIO]
  • Join me at the 2018 National Principals Conference this July in Chicago where I’ll be on the exhibit floor at booth [INSERT BOOTH NUMBER]. Register now! #NPC18 [LINK TO REGISTRATION PAGE IN BIO]

LINKEDIN

  • I’m looking forward to being at the 2018 National Principals Conference in Chicago this July. I hope all principals will visit me at [INSERT EXHIBIT BOOTH NUMBER] to see what [INSERT COMPANY] is all about. #NPC18 principalsconference.org
  • I am excited to be exhibiting at the National Principals Conference July 11–13 in Chicago. Come visit me at booth [INSERT BOOTH NUMBER]! #NPC18 principalsconference.org
  • Join me at the 2018 National Principals Conference this July in Chicago where I’ll be on the exhibit floor at booth [INSERT BOOTH NUMBER]. Register now! #NPC18 principalsconference.org/register/

Note: You may share your social posts before the session information is posted. Here are other links you can include in your posts:

Registration: http://www.principalsconference.org/register/
Exhibit & Sponsor: http://bit.ly/2bRE0WH
Homepage: principalsconference.org

Sample Invitation Email

SUBJECT LINE: Join [INSERT COMPANY NAME] at the 2018 National Principals Conference

Dear [INSERT FIRST NAME],

We are reaching out today to share some exciting news: [INSERT COMPANY NAME] will be exhibiting at the 2018 National Principals Conference in Chicago this July 11–13. This conference will bring together K–12 school leaders to collaborate and discover solutions that will impact all grade levels. I would like to invite you to attend and take advantage of this unique opportunity.

I would love to schedule a time at the conference so that we can [DISCUSS/DEMONSTRATE] [INSERT THE PRODUCTS OR SERVICES YOU INTEND TO SHOW]. We’d be happy to answer any questions or discuss your specific needs at our booth #([INSERT BOOTH NUMBER]). Please let me know if you have a date and time that will work best or you.

The National Principals Conference will foster authentic collaboration among school leaders from all levels, which will provide an unprecedented opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

I encourage you to register now by visiting the National Principals Conference website at www.principalsconference.org.

I hope to see you in Chicago this July 11–13!

Sincerely,

[INSERT NAME]
[INSERT CONTACT INFORMATION]

Sample Press Release

[INSERT DATE]
FOR IMMEDIATE RELEASE 

[INSERT COMPANY NAME] to Meet Education Leaders at the 2018 National Principals Conference

[City] – [INSERT COMPANY NAME] believes that education leaders aren’t just born—they’re created, supported, and sustained by their dedication to personal and professional development. As part of our quest to strengthen and support today’s principals and assistant principals, [INSERT COMPANY NAME] will be participating in the upcoming 2018 National Principals Conference in Chicago this July 11–13.

The National Principals Conference gathers thousands of influential principals and education leaders who are in the market for new ideas, tangible solutions, and practical innovations to advance their schools and keep them on the cutting edge. That’s why [INSERT COMPANY NAME] sees it as an ideal platform to showcase its [INSERT INFORMATION ABOUT WHAT YOU WILL BE LAUNCHING/SELLING/SHOWCASING AT THE EVENT].

<OPTIONAL: Quote from company leadership/sentence on why your company is the best resource for principals at the National Principals Conference.>

[INSERT COMPANY NAME] looks forward to joining school leaders of all levels from across the nation—and around the world—and providing them with resources to improve their schools this July.

For more information about the National Principals Conference, visit: www.principalsconference.org.

###

About [INSERT COMPANY NAME]

[INSERT COMPANY BOILERPLATE DESCRIPTION]

About the 2018 National Principals Conference

This national conference for K–12 school leaders will be three days of authentic collaboration—leading to a deep understanding of the issues all school leaders face and how they can work together to shape the trajectory for student success. No matter where they are on their education journey, this conference can take them where they want to go.

Press Contacts:
[INSERT CONTACT NAME], [INSERT CONTACT TITLE]
Phone: [INSERT CONTACT PHONE NUMBER]
Email: [INSERT CONTACT EMAIL]

Sample Newsletter Copy

[INSERT COMPANY NAME] to Meet Education Leaders at the 2018 National Principals Conference

As part of their quest to strengthen and support today’s school leaders, [INSERT COMPANY NAME] will be participating in the upcoming 2018 National Principals Conference in Chicago this July 11–13. The National Principals Conference gathers thousands of influential principals and education leaders who are in the market for new ideas, tangible solutions, and practical innovations to advance their schools and keep them on the cutting edge. That’s why [INSERT COMPANY NAME] sees it as an ideal platform to showcase its [INSERT INFORMATION ABOUT WHAT YOU WILL BE LAUNCHING/SELLING/SHOWCASING AT THE EVENT].

For more information about the National Principals Conference, visit: www.principalsconference.org.