Partners in Promotion Toolkit

We look forward to your participation in the 2017 National Principals Conference! In order to ensure you have the best audience possible, we encourage you to use the tools below to announce and promote your presence as well as invite interested parties.

Below, you will find the following tools:

GENERAL

  • Conference blurbs and logos
  • Promotional video
  • Banner ads
  • Print ads

SPEAKERS

  • Social media posts
  • Sample invitation email
  • Sample press release
  • Sample newsletter copy

EXHIBITORS

  • Social media posts
  • Sample invitation email
  • Sample press release
  • Sample newsletter copy

General

Conference Blurb

THE 2017 NATIONAL PRINCIPALS CONFERENCE WILL BE GROUNDBREAKING

Connecting great leaders across all levels, the 2017 National Principals Conference is the first-ever joint national conference of Pre-K–12 school leaders. This dynamic conference and its four session strands will motivate you to collaborate across the continuum and shape the trajectory for student success. Come to Philadelphia, July 9–11, 2017, and turn theory into practice, create opportunities across all grade levels, and make connections that will last far beyond the conference. Visit www.principalsconference.org for details.

Strand Blurb

CUSTOMIZE YOUR CONFERENCE EXPERIENCE

At the 2017 National Principals Conference, get ready to make the conference your own. With four session strands to choose from—Increasing Professional Capacity; Elevating Student Efficacy; Connecting Positive Climate, Culture, and Community; and Personalized Student Learning—you will hear more than just theory. You’ll get detailed insight you need to enact real change in your school and walk away with tangible solutions. Come to Philadelphia this July 9–11 for a completely different learning experience at the first-ever joint national conference of Pre-K–12 school leaders. Learn more at www.principalsconference.org.

Thought Leaders Blurb

At the 2017 National Principals Conference, three Thought Leaders will share their unique knowledge and experiences to enrich your leadership. Sherry Turkle, Michael Schmoker, and Kevin Carroll will provide you with a renewed passion to enact real change in your school. From technology to leading with focus to social change, each of these conference Thought Leaders will bring something different and useful for our nation’s school administrators. Learn from them and other accomplished principals at this first-ever joint national conference of Pre-K through grade 12 school leaders July 9–11 in Philadelphia, PA. Learn more about this groundbreaking conference at www.principalsconference.org.

Promotional Video

Copy the code below onto your website to display the promotional video.

Logos

Ads





Speakers

Social Media Posts

Facebook

  • I’m looking forward to speaking about [INSERT TOPIC] at the first-ever @National Principals Conference in Philadelphia. I hope all principals will join me in connecting with great leaders from across the country. #NPC17 [LINK TO SESSION PAGE]
  • I am honored to be speaking at the @National Principals Conference July 9-11 in Philadelphia. I look forward to joining hundreds of principals and assistant principals from grades Pre-K–12 who know the importance of staying current, connected, and equipped for leadership. #NPC17 [LINK TO SESSION PAGE]
  • Join me at the first-ever @National Principals Conference this July in Philadelphia where I’ll be speaking about [INSERT TOPIC]. Register now! #NPC17 principalsconference.org/register/

Twitter:

  • Looking forward to speaking about [INSERT TOPIC] at #NPC17 with Pre-K-12 principals from across the country: [LINK TO SESSION PAGE].
  • Honored to speak at #NPC17 July 9-11 in Philly. Principals from grades Pre-K-12 will connect & learn from education experts: [LINK TO SESSION PAGE].
  • School principals & leaders—join me at @PrincipalsConf in Philadelphia. Register today: principalsconference.org/register/ #NPC17

Instagram:

  • I’m looking forward to speaking about [INSERT TOPIC] at the first-ever National Principals Conference in Philadelphia. I hope all principals will join me in connecting with great leaders from across the country. #NPC17 [LINK TO SESSION PAGE IN BIO]
  • I am honored to be speaking at the National Principals Conference July 9-11 in Philadelphia. I look forward to joining hundreds of principals and assistant principals from grades Pre-K-12 who know the importance of staying current, connected, and equipped for leadership. #NPC17 [LINK TO SESSION PAGE IN BIO]
  • Join me at the first-ever National Principals Conference this July in Philadelphia where I’ll be speaking about [INSERT TOPIC]. Register now! #NPC17 [LINK TO REGISTRATION PAGE IN BIO]

LinkedIn:

  • I will be speaking about [INSERT TOPIC] at the first-ever National Principals Conference, where principals from Pre-K-12 will gather to connect and learn from top education experts. Make sure you check out my session! [LINK TO SESSION PAGE]
  • I’m honored to be speaking at the National Principals Conference in Philadelphia this July. I’m excited to join hundreds of principals who know the importance of staying current, connected, and equipped for leadership. Read more about my session and others here. [LINK TO SESSION PAGE]
  • Join me at the first-ever National Principals Conference in Philadelphia July 9-11. I’ll be speaking about [INSERT TOPIC]. Register today, I hope to see you there! principalsconference.org/register/

Note: You may share your social posts before the session information is posted. Here are other links you can include in your posts:

Registration: http://www.principalsconference.org/register/
Exhibit & Sponsor: http://bit.ly/2bRE0WH
Homepage: http://bit.ly/PrinConf17

Sample Invitation Email

SUBJECT LINE: Join me at the National Principals Conference

Dear [INSERT FIRST NAME],

I am excited to announce that I will be speaking at the 2017 National Principals Conference, happening in Philadelphia this July 9–11. My session, [INSERT SESSION TITLE], will be discussing [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION]. I would like to invite you to attend my session on [INSERT SESSION DATE] as well as take advantage of this unique conference.

For the first time, this conference is bringing together Pre-K–12 school leaders to open up a dialogue about issues that impact all grade levels. This rare collaboration will provide an unprecedented opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

I encourage you to register now by visiting the National Principals Conference website at www.principalsconference.org.

I hope to see you in Philadelphia this July!

Sincerely,

[INSERT NAME]
[INSERT CONTACT INFORMATION]

Sample Press Release

[INSERT SPEAKER NAME] to Speak at National Conference for Pre-K–12 Principals

[City] – [INSERT ORGANIZATION/SCHOOL] announced today that [INSERT SPEAKER NAME], [INSERT SPEAKER TITLE], will speak to school leaders from across the country at the 2017 National Principals Conference—the first-ever joint conference for Pre-K through grade 12 school leaders. The conference will take place this July 9–11 in Philadelphia.

[INSERT SPEAKER NAME]’s session, INSERT SESSION TITLE], will discuss [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION]. This issue is important to the education community because [DESCRIBE ISSUE’S IMPORTANCE] and [INSERT SPEAKER NAME] has [EXPLANATION OF HOW SPEAKER HAS WORKED ON THIS ISSUE IN THE PAST].

[INSERT BRIEF BACKGROUND/BIO OF SPEAKER]

The 2017 National Principals conference will foster authentic collaboration among school leaders from all levels, which will inspire them to understand and value their peers’ expertise and worth. It will also provide an unprecedented opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

School leaders interested in attending the National Principals Conference register at www.principalsconference.org.

###

About [INSERT ORGANIZATION/SCHOOL]
[INSERT ORGANIZATION/SCHOOL BOILERPLATE DESCRIPTION]

About the 2017 National Principals Conference
This is the first-ever NASSP and NAESP joint national conference for Pre-K through 12 school leaders, where there will be three days of authentic collaboration—leading to a deep understanding of the issues they all face and how they can work together to shape the trajectory for student success. No matter where they are on their education journey, this conference can take them where they want to go.

Press Contacts:
[INSERT CONTACT NAME], [INSERT CONTACT TITLE]
Phone: [INSERT CONTACT PHONE NUMBER]
Email: [INSERT CONTACT EMAIL]

Sample Newsletter Copy

[INSERT SPEAKER NAME] to Speak at National Conference for Pre-K–12 Principals

[INSERT SPEAKER NAME], [INSERT SPEAKER TITLE], will speak to school leaders from across the country at the 2017 National Principals Conference—the first-ever joint conference for Pre-K through grade 12 school leaders. The conference will take place this July 9–11 in Philadelphia. [INSERT SPEAKER NAME]’s session, INSERT SESSION TITLE], will discuss [INSERT SHORT, HIGH-LEVEL DESCRIPTION OF SESSION].

The 2017 National Principals conference will foster authentic collaboration among school leaders from all levels, which will inspire them to understand and value their peers’ expertise and worth. It will also provide an unprecedented opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

School leaders interested in attending the National Principals Conference register at www.principalsconference.org.

Exhibitors

Social Media Posts

Facebook

  • I’m looking forward to being at the first-ever @National Principals Conference in Philadelphia this July. I hope all principals will visit me at [INSERT EXHIBIT BOOTH NUMBER] to see what [INSERT COMPANY] is all about. #NPC17 principalsconference.org/exhibit-sponsor/become-an-exhibitor/
  • I am excited to be exhibiting at the @National Principals Conference July 9-11 in Philadelphia. Come visit me at booth [INSERT BOOTH NUMBER]! #NPC17 principalsconference.org/exhibit-sponsor/become-an-exhibitor/
  • Join me at the first-ever @National Principals Conference this July in Philadelphia where I’ll be on the exhibit floor at booth [INSERT BOOTH NUMBER]. Register now! #NPC17 org/register/

Twitter:

Instagram:

  • I’m looking forward to being at the first-ever National Principals Conference in Philadelphia this July. I hope all principals will visit me at [INSERT EXHIBIT BOOTH NUMBER] to see what [INSERT COMPANY] is all about. #NPC17 [LINK TO NPC EXHIBITOR MAP IN BIO]
  • I am excited to be exhibiting at the National Principals Conference July 9-11 in Philadelphia. Come visit me at booth [INSERT BOOTH NUMBER]! #NPC17 [LINK TO NPC EXHIBITOR MAP IN BIO]
  • Join me at the first-ever National Principals Conference this July in Philadelphia where I’ll be on the exhibit floor at booth [INSERT BOOTH NUMBER]. Register now! #NPC17 [LINK TO REGISTRATION PAGE IN BIO]

LinkedIn:

Note: You may share your social posts before the session information is posted. Here are other links you can include in your posts:

Registration: http://www.principalsconference.org/register/
Exhibit & Sponsor: http://bit.ly/2bRE0WH
Homepage: http://bit.ly/PrinConf17

Sample Invitation Email

SUBJECT LINE: Join [INSERT COMPANY NAME] at the National Principals Conference

Dear [INSERT FIRST NAME],

We are reaching out today to share some exciting news: [INSERT COMPANY NAME] will be exhibiting at the 2017 National Principals Conference in Philadelphia this July 9–11. This conference will bring together Pre-K–12 school leaders for the first time to collaborate and discover solutions that will impact all grade levels. I would like to invite you to attend and take advantage of this unique opportunity.

I would love to schedule a time at the conference so that we can [DISCUSS/DEMONSTRATE] [INSERT THE PRODUCTS OR SERVICES YOU INTEND TO SHOW]. We’d be happy to answer any questions or discuss your specific needs at our booth #([INSERT BOOTH NUMBER]).

The National Principals conference will foster authentic collaboration among school leaders from all levels, which will provide an unprecedented opportunity to build transition bridges and fully prepare students for success in school and beyond to college and careers.

I encourage you to register now by visiting the National Principals Conference website at www.principalsconference.org.

I hope to see you in Philadelphia this July!

Sincerely,

[INSERT NAME]
[INSERT CONTACT INFORMATION]

Sample Press Release

[INSERT DATE]

FOR IMMEDIATE RELEASE

[INSERT COMPANY NAME] to Meet Education Leaders at National Principals Conference

[City] – [INSERT COMPANY NAME] believes that education leaders aren’t just born—they’re created, supported, and sustained by their dedication to personal and professional development. As part of our quest to strengthen and support today’s principals and assistant principals, [INSERT COMPANY NAME] will be participating in the upcoming 2017 National Principals Conference in Philadelphia this July 9–11.

The National Principals conference gathers hundreds of influential principals and education leaders who are in the market for new ideas, tangible solutions, and practical innovations to advance their schools and keep them on the cutting edge. That’s why [INSERT COMPANY NAME] sees it as an ideal platform to showcase its [INSERT INFORMATION ABOUT WHAT YOU WILL BE LAUNCHING/SELLING/SHOWCASING AT THE EVENT].

<OPTIONAL: Quote from company leadership/sentence on why your company is the best resource for principals at the National Principals Conference.>

[INSERT COMPANY NAME] looks forward to joining school leaders of all levels from across the nation—and around the world—and providing them with resources to improve their schools this July.

For more information about the National Principals Conference, visit: www.principalsconference.org.

###

About [INSERT COMPANY NAME]
[INSERT COMPANY BOILERPLATE DESCRIPTION]

About the 2017 National Principals Conference
This is the first-ever NASSP and NAESP joint national conference for Pre-K through 12 school leaders, where there will be three days of authentic collaboration—leading to a deep understanding of the issues they all face and how they can work together to shape the trajectory for student success. No matter where they are on their education journey, this conference can take them where they want to go.

Press Contacts:
[INSERT CONTACT NAME], [INSERT CONTACT TITLE]
Phone: [INSERT CONTACT PHONE NUMBER]
Email: [INSERT CONTACT EMAIL]

Sample Newsletter Copy

[INSERT COMPANY NAME] to Meet Education Leaders at National Principals Conference

As part of their quest to strengthen and support today’s school leaders, [INSERT COMPANY NAME] will be participating in the upcoming 2017 National Principals Conference in Philadelphia this July 9–11. The National Principals conference gathers hundreds of influential principals and education leaders who are in the market for new ideas, tangible solutions, and practical innovations to advance their schools and keep them on the cutting edge. That’s why [INSERT COMPANY NAME] sees it as an ideal platform to showcase its [INSERT INFORMATION ABOUT WHAT YOU WILL BE LAUNCHING/SELLING/SHOWCASING AT THE EVENT].

For more information about the National Principals Conference, visit: www.principalsconference.org.